Mark Hughes started a business in 1982. His aim was to help men and women get better nutrition. Besides introducing health products, he also introduced business opportunities to people. Today, Herbalife has become a billion dollar business with thousands of dealers spread all over the world. The company is known for weight-loss products, but it also has various health and skincare products. The company has established a successful networking scheme that remains a major factor in the popularity of its products.

The Controversy

After all the marketing gimmicks, the quality of the products becomes unveiled. While the company actually had successful marketing strategies, its products suffered major criticism shortly after their introduction. Within the companys first decade and even after that, customers complained that the products did not live up to their claims. Much of the criticism back then were about the lack of laboratory tests, unreasonable prices, and ineffectiveness.
Company Changes
Major changes in the company were implemented when Michael Johnson took over the company. In a short time, the company was able to polish its flaws. Manufacture of products was improved and the Nutrition Advisory Board was created. The board included Dr. Louis Ignarro, a Nobel Prize recipient and Niteworks product developer. Johnson also made associations with the University of California in Los Angeles. The university was involved in testing, validating, and endorsing the products. These efforts rebuilt the name of the company. The quality control of Herbalife products was intensified to make sure only the products with superior quality are distributed in the market.

Marketing Boost

The marketing strategies were also stepped up. The company sponsored some popular athletes to show the effectiveness of the new health products. Celebrities were also asked to endorse the supplements. Part of the product endorsements were instructions in taking the products. The idea was to convince consumers that the health supplements were effective, as no high profile person would risk his name to endorse an ineffective product.
For distributors of the products, it is not enough, however, to show celebrity endorsers. Today, many popular brands are endorsed by high profile personalities too. Making an edge in promotions of products involves more than just claims of effectiveness. If marketing the products were that easy, every dealer would have become wealthy. With the development of other health products and food supplements, the company needed multifaceted marketing schemes.

The Products

Formula 1 protein shake is the companys most popular product and is actually one of the first products manufactured. Aside from it, other products include protein snacks, nutrition and fitness supplements, and skin care products. The company also manufactures products for heart wellness and digestive tract health.

Clinical research has been conducted on different products to verify their claims. Some studies show significant effectiveness, while other studies provide evidence for ineffectiveness. The varied results inspire doubts in some consumers.
People interested in trying Herbalife products should read more about them. Information about each product can be found on the web. Reading testimonials may give you details about real experiences of users.